—Close up—
Zdravko Donkov
Co-founder of “SMARTITI” Ltd.
Electrical engineer, co-founder and managing partner at “Smartity” – the first company in Bulgaria to develop and integrate residential automation systems. “Smartity” works on projects both in Bulgaria and across many EU countries, acting as a consultant or a system integrator for comprehensive solutions. Zdravko Donkov is also the first and only certified KNX Tutor in Bulgaria, and the founder of “Blue KNX” – the country’s only internationally accredited training and certification center for system integrators.
Natalia Petrova
Business Development Manager in the “Home Automation Systems” division at SCHNEIDER ELECTRIC
Electronics engineer from the Technical University of Sofia and holder of a Master’s degree in Marketing from UNWE. She holds a KNX certification for building automation systems. Natalia joined Schneider Electric Bulgaria in 2007 and has since held various roles in the company’s marketing and sales teams. In her current role, she is responsible for business development in the “Home Automation Systems” division, as well as managing relationships with interior designers and architects. She has led numerous successful smart home and public building projects featuring intelligent functions and integrated systems. Notable among them are landmark buildings such as San Stefano Plaza, Garitage Park, and St. George School.
Nikolay Zhekov
Commercial and Technical Director at “STROYKOMPLEKT-MD” Ltd. and the specialized retail chain “Komfort”
Electrical engineer successfully developing the specialized services of “Stroykomplekt-MD,” which include comprehensive design and execution of lighting and electrical installations, as well as the design and production of electrical panels of all types for voltages up to 35 kV. The use of high-end products from Schneider Electric and Moeller Electric, combined with installation by in-house teams of qualified specialists, ensures top-tier quality in Stara Zagora, the region, and across the country. Offers professional consultations in the specific fields of lighting and electrical equipment—key priorities for the company.
Maria Nikolova
Business Development Expert at BESCO – The Bulgarian Startup Association
Graduate in Business & Administration and Political Science & International Relations from the American University in Bulgaria (AUBG). Co-founder of the youth-focused startup Education+. Deeply committed to empowering and connecting young people, especially by supporting companies aiming to understand and engage Generation Z.
She has extensive experience in sales, procurement, and brand management. Her professional background spans multiple industries, consistently maintaining a focus on innovation and a mission to bridge the gap between businesses and the younger generation in Bulgaria.
STRATEGIC PARTNER
Smartity is one of the leading companies in Bulgaria for smart home and building automation system integration, based on the KNX standard, with over 10 years of experience in both the Bulgarian and international markets. Its founder, Zdravko Donkov, is not only our strategic partner but a true ally who shares our values and vision. Together, we share the common mission of promoting and advancing the protocol and standard for smart system management – KNX – as well as contributing our added value to the global KNX community – KNX Association.
Blue KNX Bulgaria is the first KNX training center in the country, offering specialized courses and training programs for the only globally recognized standard for automation in homes, buildings, and smart cities – KNX.
TECHNOLOGY PARTNER
With Schneider Electric Bulgaria, the InnovatEase team has found a long-standing and consistent technology partner, ensuring that both our current and future clients can rely on solid satisfaction and trust in the delivery of their projects.
The company’s “Charter of Trust” is the foundation for all relationships with stakeholders—clients, shareholders, employees, and the community. Based on the KNX standard protocol, Schneider Electric provides solutions for home automation and building management, designed to maximize comfort, safety, and energy efficiency, particularly in intelligent buildings.
The smart home automation system SpaceLogic KNX by Schneider Electric offers seamless solutions for the smart homes and buildings of the future.
REGIONAL PARTNER
Our long-standing regional partner in residential construction, smart systems, and products for building automation is Stroykomplekt-MD Ltd., known in the region for its “Komfort” retail chain of lighting and electrical equipment stores. The company is also an official representative and distributor of Schneider Electric Bulgaria.
Stroykomplekt-MD Ltd. has exceptional expertise and experience in electrical installations for residential and industrial construction, renovations, construction and installation works, repair services, technical evaluations, consulting, and design.
PARTNER IN “ECONOMIC COOPERATION, BUSINESS DEVELOPMENT & INNOVATION”
Together with BESCO – the Bulgarian Startup Association and its broad network of member companies in Bulgaria – we unite around the mission of improving current Bulgarian legislation and proposing modern market-driven policies based on innovation and progressive thinking.
We share a common vision: We believe that value-added activities based on research and development, innovation, and entrepreneurial inspiration will shape our economy.